All results
AlidadeBrand and design
Gave a solo practitioner one brand system across every surface, without outside design each cycle
A new visual identity, web style guide and social style guide, applied by one team everywhere.
The full Alidade story3
style guides: identity, web, social
4
surfaces: sites, platform, PDFs, reports
~4,800
people covered by deals won during the rebuild
logicflow · alidade · the work
before
The challenge
- The visual identity was improvised, with no unified system.
- Social channels and microsites drifted apart in style.
- The founder pitched enterprise prospects with a fragmented brand.
- Every new asset needed outside design judgment.
what we built
The solution
- A full visual identity built around the platform's positioning.
- A web style guide (typography, color, components) used across all web properties.
- A social media style guide so the founder's team ships consistent posts.
- One team implements the system on the website, platform UI, lead magnets and reports.
after
The results
- Achieved one consistent look across Webflow, ScoreApp and reports, without a designer on every asset.
- Enterprise deals moved during the rebuild: Colorado Christian University (~1,800 students) and FCA (3,000 staff).
- The founder's team ships on-brand material on their own.
“Your designers have done a great job of adding design elements and making good decisions.”
built with
- Figma
- Webflow
- Style guides
More from Alidade
All 9 Alidade stories
AlidadeCustom platform
Replaced Qualtrics, Stata and Excel with one platform, without losing a single historical response
Read the case study
AlidadeIntegration
Cancelled a $15K+/year Qualtrics licence without losing 25,000 historical cases
Read the case study
AlidadeReporting engine
Cut qualitative analysis from 2-3 weeks to 2-3 days, without a $100/hour Stata contractor
Read the case study
logicflow · your build
Thinking about your own build?
Get a clickable prototype in 48hFree. 2 prototypes a month. Yours to keep.