The most expensive software we ever built
was exactly what the client asked for.
You have a real business and a real idea. What you do not have is a way to test the idea before paying for the build. Discovery is that test: two paragraphs from you, real requirements and a clickable prototype back. Wrong assumptions die on the prototype, not in month two.
2 free first prototypes a monthEvery discovery fee is credited in full into the build
Where the process lives today
The feature list was right.
The assumption under it was never written down.
A client knew exactly what he wanted: a report builder with dozens of toggles so he could configure every report by hand. We built it. Clean code, on time. He looked at it and said: "I know I told you I want that. But now that I see it, I understand it is not going to work." Nobody had written down the assumption that a human expert would hand-tune every report. So nobody tested it. Today AI does the tuning, and nobody has touched those toggles since.
You know what you want. You have said it out loud many times.
The developer builds the words, not the business behind them.
The wrong assumption shows up in month two, after the money is spent.
Rework costs more than the discovery that would have caught it.
See it, click it, break it.
Before you pay to build it.
Real requirements
User roles, user flows, every page, admin side included. Clear, no duplicates, nothing left to interpretation. A document any developer can build from without surprises.
A clickable prototype
Front end only, so it is fast and cheap to be wrong on. You click through your own product and feel where the logic breaks.
Version two. Or ten.
When a screen is wrong we do not schedule a meeting. We build the next version and you point at the one you meant.
A fixed-price build estimate
Priced from the prototype, when both of us know what we are building. No hourly meter, no surprises in month three.
Yours to keep
Requirements and prototype are yours. Build with us, build with anyone, or do not build at all.
An honest verdict
Sometimes the right answer is: do not build this yet. We say it. It is the cheapest outcome we offer.
Under the hood: AI-augmented discovery. Claude builds the prototype variants, our analysts run the workshops and write the requirements, and a senior engineer signs off on the architecture. You never have to think about any of that.
Two paragraphs in. A prototype out.
Send two paragraphs
How you deliver today, in your own words. What tools, who does what, where it hurts. No template, no call required.
Get the first prototype
Real screens with your roles and flows, plus a first cut of requirements. Free for two founders a month. Everyone else starts with the light sprint.
Workshops and versions
We walk the prototype together. Where it is wrong, we ship the next version. Sessions recorded, every question logged, every decision written down.
Requirements and a fixed price
Build-ready requirements, the final prototype, and a milestone-priced estimate. The fee is credited in full if you build with us.
Where the wrong assumption
gets found.
| Build first | Discovery first | |
|---|---|---|
| When you see the product | Month two, in production | Day two, on a prototype |
| Cost of being wrong | Rework, paid twice | Another prototype version |
| The estimate | A guess from a feature list | A fixed price from a prototype |
| What you own if you walk away | Half a build | Requirements and a prototype, build with anyone |
| The honest "do not build this" | Never comes | Said out loud, in week one |
A real project, a real correction.
“
I know I told you I want that.
But now that I see it, I understand it is not going to work.
Founder, assessment platform
Said on a walkthrough of a hand-tuned report builder. Today AI does the tuning and nobody has touched those toggles. Client details shared on request.
Delivered projects behind the method
People, 8 active builds, clients in the US, UK, Germany and Austria
Every PR is reviewed by a human before it reaches production. AI writes code here. It does not ship code here.
Three sprint sizes. All credited into the build.
Light
Single-flow validation. The natural next step after a free X-Ray or a first prototype.
- Two working sessions
- Clickable prototype of the core flow
- Requirements for that flow
- Credited into the build
Standard
Most popularThe classic sprint. Requirements, red-flag audit, architecture read, budget and milestone map, full prototype.
- Workshops, recorded and logged
- User roles and user flows
- Client side + admin side prototype
- Architecture read and red-flag audit
- Fixed-price build estimate
- Credited into the build
Platform
Multi-role platforms, data pipelines, embedded AI, compliance scope. Feeds the $100K+ builds.
- Everything in Standard, plus
- Multi-role and multi-tenant scoping
- Data model and integration map
- Embedded AI and compliance scope
- Milestone plan for a phased build
Builds are priced from the prototype: most land between $10,000 and $50,000, milestone-billed, upfront-weighted. Platform-scale builds run larger and are planned in phases.
No hostage documents.
No sales trap.
Credited in full
Every discovery fee comes off the build price if you build with us.
Yours to keep
Requirements and prototype are portable. Build with anyone, including nobody.
We will tell you not to build
If custom software is the wrong move, you hear it in week one, not after the invoice.
Two free slots a month
Two founders a month get the first prototype free. One answer opens the slot: what are you spending on this problem today?
Straight answers.
No spin.
No. The output is yours to keep and portable. Build with us, with anyone else, or not at all. Some discoveries end with us saying: do not build this yet.
You do not need a call to start. Two paragraphs in, a prototype out. Workshops come later and are recorded, so nobody repeats themselves.
Good. Paste it into the free Build X-Ray first. It shows where the spec breaks before anyone bills you. Then discovery turns the parts that survive into a prototype.
Speed and proof. Agencies take weeks and $5,000 to $15,000 to produce a document. We produce a clickable prototype in days, because AI builds the variants and humans decide. And the fee is credited into the build.
You get a fixed-price, milestone-billed estimate from the prototype. Most builds land between $10,000 and $50,000. You can also take the requirements to another team.
Ukraine. 100+ projects for Western clients, English-speaking project managers, US-friendly hours, and a named escalation plan before you ask for it.
Send two paragraphs.
Get a prototype.
How you deliver today, in your own words. If a friend sent you here, say who. It goes to the front of the queue.
2 free first prototypes a month